These days, millennials have a lot of power. Businesses seek to cater to them. Government is taking notice of them. Businesses seek to hire them. They are the key demographic today. But, unless they’re rich, they tend to have limited experience and don’t interact with as many businesses as they could. Billy McFarland is very aware of this, and he had come up with a solution.
Being a millennial himself, McFarland knows the mindset. He knows how people his age think and act, and he had created a way to use that. He created a company called Magnises to help his fellow millennials expand, network and develop new relationships with businesses and individuals. This is done by providing its customers with a black Magnises card. Carrying this card gives the holder access to discounts at many New York City businesses. A range of clubs, bars, restaurants and other businesses have worked out a deal for discounts for card holders.
Not only that, but having the card allows access to numerous private shows and attractions. Trips, private concerts, and even parties all become available for black card holders.
By creating this up and coming business, Billy McFarland has created a way for millennials to create new relationships with other people and new businesses, and open their world to new experiences they would not otherwise have had.
According to Crunchbase, Billy McFarland seeks to take his idea, and his business to other cities across the country, expanding the network even more.