Creative, Colorful and Completely Doe Deere

Doe Deere is the founder and the creator of Lime..

Creative, Colorful and Completely Doe Deere

Doe Deere is the founder and the creator of Lime Crime. Doe launched Lime Crime in mid October of 2008. In 2009 lime crime launched their unicorn lipsticks and in 2012 the velveteen lip line. Doe Deere is a self proclaimed unicorn queen and designed her product line to represent her colorful personality. PETA and Leaping Bunny have certified lime crime as cruely free and vegan. Lime crime product line currently offers lipstick, nail polish, eye shadow, Hi-lite palets and bundles; they also offer coupons and promotions directly on their website.


Being a busy and successful business woman does not hinder Doe Deere from following a daily routine from the moment she gets up in the morning. Doe wakes every morning at 8:30am. She claims she does not require an alarm clock, that she just naturally wakes every morning at that time. She makes sure to get a full 9 hours of sleep every single night. She enjoys mornings and takes her time eating breakfast in her kitchen while looking out her window and planning her day. Skip the coffee, Doe makes sure to drink an entire glass of water as soon she wakes up. Hydration is very important in Los Angeles where the air is very dry. One hydrated she stretches. Doe’s favorite stretch is the cat/camel to fully stretch out he back and neck. She then prepares breakfast. Her favorite juice is orange juice, made from the oranges of her own back yard tree. She also enjoys yogurt, fresh fruit or grits. Doe tries to remain technology free in the morning to focus on her product line and creativity. She will check and respond to emails through out the day.


Doe enjoys listening to her favorite music of the moment while doing her make up. She uses glossier face wash and her favorite moisturizer is Murad ‘Hydro-Dynamic Quenching Essence’. For foundation she uses L’Oreal’s ‘True Match Foundation’ or MAC’s ‘Studio Fix’. Once foundation is on she uses a setting powder, fills in her brows, applies blush and then does her lips. Doe’s favorite colors are ‘Rustic’, ‘Red Velvet’, and ‘Pink Velvet’, which are all from the Lime Crime ‘Matte Velvetine’ line. Her make up only takes about 15 minutes. She showers the night before so her hair is dry and she uses a curling wand to create her signature waves.


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