The power of the crowd undoubtedly influences consumer purchases. A consumer will naturally get attracted to a product with many positive reviews. People tend to trust reviews as if they are from people they know. Many successful brands increasingly take advantage of the change in behavior. Fabletics is an example of a brand that has grown its revenue to more than $235 million representing a 200% growth since the firm’s inception in 2013.
Fabletics realized such rapid growth because they recognized the importance of reviews to today’s customers. Embracing and understanding the crowd can ensure customer loyalty and retention for any business. The fact is, today’s consumers lead digital lives and they concentrate on online reviews to decide which brand to buy. The customers research on the business and read the reviews and choose the one with the highest review rating.
According to a BrightLocal study, 4 in every five people trust online reviews just as much as they would a recommendation from a friend. Three-quarters of the people surveyed also confirmed that they consider purchasing a product only after viewing the reviews. And the trust has been on the rise with each passing year. On the other hand, confidence on traditional methods of advertising and marketing has been on the decline. Over half of those surveyed confessed to researching about businesses online. 50% also read reviews often. More than 60% said they cannot do business with a firm having negative reviews showing the trust today’s consumers have in online reviews and the need for companies to keep an excellent image.
Having great online reviews will mean improved search rankings, more customers, and high revenue. A business that leverages the power of the reviews is sure to realize loyal customers and maximum returns for the company. A study by Moz and The Local SEO revealed that great online reviews had a remarkable impact on the search ranking of the brand. Research firm L2 conducted a study that found that e-tail sites like Amazon prioritize brands with positive rankings.
With companies hoping to tap into the reviews market strategy and consumers looking for more and more reviews, more and more review options are now available. Trustpilot is an example of a review site that has handled more than 30 million reviews for over 160,000 businesses worldwide. 20,000 new reviewers visit Trustpilot daily to review and research about the brands availed. What the customer says about the brand is final.
Fabletics recently launched a collaboration with pop-star Demi Lovato. The artist describes Fabletics as a firm dedicated to inspiring and empowering women. Kate Hudson and her team of professionals have transformed the company into a leading fashion-oriented athleisure brand. Kate believed in authenticity and agreed to work the Fabletics gear. Try the Fabletics Lifestyle Quiz to know which equipment suits you best. Improvements and upgrades have ensured the firm gets accreditation from the Better Business Bureau. The firm’s passion for data and partnership with the parent company have seen the business scale great heights of success.