How Luiz Carlos Trabuco Cappi Led Bradesco Into Retaining Its Position In The Brazilian Banking Sector

Luiz Carlos Trabuco Cappi is the current president of Bradesco,..

How Luiz Carlos Trabuco Cappi Led Bradesco Into Retaining Its Position In The Brazilian Banking Sector

Luiz Carlos Trabuco Cappi is the current president of Bradesco, a leading private banking institution in Brazil. He took over the presidency in March 2009. At the time of his appointment, Bradesco had lost its first position in the banking industry to Itau Unibanco, their longtime competitor. Itau Unibanco had just opened an R $150 billion gap ahead of Bradesco.

On assuming power, Luiz Carlos Trabuco Cappi announced that serving their consumer base would be his priority. This was against expectations from the majority who thought that his first responsibility would be to unseat Itau Unibanco from the first position.

Luiz Carlos Trabuco Cappi’s Plan to Regain the Top Position

The only shortest way Luiz Carlos Trabuco Cappi could have used to unseat Itau Unibanco was acquiring small banks in the country. However, at that time there was a great shortage of good opportunities to acquire banks. Despite the challenge, Luiz Carlos Trabuco Cappi had another plan. This plan was to improve internal performance with the aim of increasing organic growth. Luiz Carlos Trabuco Cappi quickly reduced the bank’s interest rates to attract more consumers and laid down a plan to open 211 branches across the country.

Read more: Trabuco will assume the presidency of Bradesco’s board; bank to appoint new chief executive in March

Why Did Bradesco Choose Luiz Carlos Trabuco Cappi?

Before earning an appointment to serve as the president of Bradesco, you must have achieved a lot to convince the board. This means that Luiz Carlos Trabuco Cappi had done enough and his records spoke for him. In 2003, Luiz Carlos Trabuco Cappi was appointed to head Bradesco Seguros, a position he held until 2009 when he was elevated to serve as the president of the leading bank. During his command as the president of Bradesco Seguros, the insurer’s market share grew from 23 percent to 25 percent, while the sector’s contribution towards the revenue of Bradesco rose from 26 percent to 35 percent. This remarkable achievement made him the best candidate to succeed Marcio Cypriano, who was leaving the bank after attaining 65 years as per the constitution of the bank.

Achievements after His Appointment

Although he assumed the presidency at the time that Bradesco was losing its grip on the sector, he quickly turned the tables to bring the bank back to the top. In 2015, Luiz Carlos Trabuco Cappi bought HSBC’s Brazilian branch at $5.2 billion. This became the most significant business deal in Brazil. The acquisition placed Bradesco at a better position beating Itau Unibanco to retain its top spot. With the purchase, Bradesco beat Itau Unibanco in three major categories including the number of account holders, total assets and branch network.

About Luiz Carlos Trabuco Cappi

In the Brazilian economy, few corporate executives attract a lot of respect than the president of Bradesco. As a result, Luiz Carlos Cappi is among the most respected leaders in the country. As the president of the largest bank in the economy, Luiz Carlos Trabuco Cappi handles most of the largest financial projects in the economy, either from the government or private investors. As a result, he is followed and respected by many people in the country including newspapers, politicians and the general public.

Luiz Carlos Trabuco was born in Marilia, the same city where Bradesco was founded. He later earned a bachelor’s degree in philosophy, science, and letters from the University of Sao Paulo. He began his career at Bradesco when he was just 18 years old. Hard work and integrity always pays. This is part of Luiz Carlos Trabuco Cappi testimony. He grew up the ranks in the company until he was appointed the president; this was after holding several managerial positions in the bank. Given his remarkable achievements, Luiz Carlos Trabuco Cappi can be referred as one of the most sought-after corporate executives in the Brazilian economy.

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