In the span of her career, Lori Senecal has gathered substantial experience in business leadership and management. She has worked with big firms in various industries thus making a good name for herself in the business world. Lori Senecal also has interests in politics and photography.
Having attained a Bachelor of Commerce degree in the areas of Marketing and Finance from reputable McGill University, Lori has always had a good standing in securing lucrative positions. According to her Crunchbase account, Lori worked at McCann Erickson where she started as a TAG Ideation before raising to the rank of the Global chief innovation head and later the president. She left McCann in 2009 and joined MDC Partners member, Kirshenbaum Bond Senecal, and Partners where she played the role of CEO and president and later was named the Chairman while still holding the CEO position. She also worked as the agency’s Global Executive Chairman. Lori was appointed to the board of MDC in 2014. In 2015, Lori joined the Crispin Porter & Bogusky advertising agency where she still works.
Her role at CP+B
In her current role as Global CEO, Lori is mandated with the responsibility of steering the firm to grow and expand its operations to compete at the top of the market as well as managing the firm’s international branches. Under her watch, the Crispin Porter & Bogusky advertising agency has grown immensely to become a global agency that adopts innovation and offers top-notch products to both the local and international market. Her positive influence and strength in team leadership have placed Crispin Porter & Bogusky advertising agency at an award winning level as the firm was recently recognized as the Creativity Innovators of the Year.
Read more: http://lorisenecalglobalceo.com/
Awards & Recognitions
In 2014, Advertising Age included her name in the least of Leading Women to Watch. She also received an award for leadership and innovation from the AWNY Game Changer.
About Crispin Porter & Bogusky advertising agency
Crispin Porter & Bogusky advertising agency belongs to the MDC Partners network. It was co-founded by Sam Crispin, Chuck Porter, and Alex Bogusky back in 1988. Over the years, the firm has grown to have an international standing with offices in the big cities around the globe. The firm is internationally recognized for its ability to create catchy campaigns that place their wide range of clientele at the top of the market. The company is one of the leading award winning agencies having been named as the Agency of the Year countless times.
You can watch her conference on YouTube to learn more.